WGMI SOCIAL STRATEGY Started: 1/2/2021 @ 00:51 Ended: 1/3/2021 @ 02:53

Prepared by: Genuine Jack

OTHER NOTES

• How can we validate this thinking?
  • Survey to the community?

GROUNDING (What’s the state of the state?)

The Category

• Almost 9 out of 10 communities have a dedicated community manager. Two-thirds have at least 2 full-time people on their team, up from 57% in 2019.
• Overwhelmingly, companies are buying into community. 85% agree that community has had a positive impact on their objectives this year. More than two-thirds of companies plan to increase their investment in the coming year.
• Despite challenges, investment in community continued to reach new heights during COVID-19. A majority of businesses in our study viewed community as more essential during the pandemic, not less.

More insights from CMX:

The 2021 CMX Community Industry Report - Download your copy today!

THE CHALLENGE (For our Social)

We’re faced with a wild and crazy time in web3. We’re finding our legs like a toddler.

We’re quite literally early, so there’s a lot of noise but that presents an opportunity: to be a consistently reliable source in a subject you can own

WHAT WE’LL DO

We’ll establish the WGMI social channels as THE most compelling and consistent source for Web3 community explorers.

We provide the most captivating and consistent source of Web3 thought leadership, conversation, and education.

PURPOSE OF THIS DOCUMENT

We’ll outline the initial guiding principles for the WGMI social media efforts.